![]() ![]() Another likened OkCupid to a restaurant that had intentionally poisoned its patrons. Rudder fessed up to all this because it seemed germane, in light of the controversy surrounding Facebook’s recent admission that it had tweaked news feeds to test how negative or positive news affects people-what they repost and how it travels. Or maybe it’s just that wrongness takes a while to reveal itself. Even when they should be wrong for each other.” Call it the If You Say So romance, and chalk it up to the trust people put in the site’s matching algorithms, or to the possibility that the algorithms aren’t trustworthy at all. Rudder wrote, “When we tell people they are a good match, they act as if they are. ![]() ![]() (He neglected to say that people have been doing this to friends and relatives for centuries.) As it turned out, being set up by OkCupid was enough to inspire bad matches to exchange nearly as many messages as good matches typically do. ![]() “To test this, we took pairs of bad matches . . . and told them they were exceptionally good for each other,” Rudder wrote. Christian Rudder Illustration by Tom BachtellĬhristian Rudder, one of the founders of the online dating site OkCupid, got himself into a tangle a few weeks ago when he announced in a blog post, “We Experiment on Human Beings!” OkCupid had wanted to find out if its assertion of compatibility influenced how compatible couples could be. ![]()
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